Heritage Hong Kong Brand Since 1953

Since 1953, Chicks has been part of Hong Kong’s everyday life—quietly stitching comfort, care, and reliability into every piece of clothing. For decades, we’ve stayed true to the same people-first values we began with, choosing quality materials, thoughtful designs, and craftsmanship that stand the test of time. Today, we continue this legacy with a renewed commitment to our community and the environment, using natural, sustainable materials and creating durable essentials for every generation.

Our story began in the 1940s and 1950s, when Hong Kong was facing hardship and uncertainty. The three little chicks in our logo were created as symbols of hope: one promising enough to eat, one representing peaceful comfort, and one looking boldly toward the future. These simple wishes became the spirit of Chicks—a reminder to live with warmth, optimism, and resilience.

What we weave is more than clothing; it’s lasting relationships built on sincerity and care. When you choose Chicks, you’re supporting a heritage brand that continues giving back to the community and to nature, one garment at a time.